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Paper Boat: Drinks and Memories Campaign details. Brand owner: Hector Beverages Pvt. Ltd.Lead agency: MullenLowe Lintas GroupBrand: Paper BoatCountry: IndiaIndustry Fruit & vegetable juicesMedia: Newspapers, Online video, Product sampling, Radio, TelevisionBudget: 1 - 3 million Executive summary. This is a tale of how a small, unknown beverage brand rekindled the love for traditional drinks.
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Oct 7, 2018 During my visits to the local tea stall during my office breaks, I recently came across the new product line of Paper Boat — Chikki and Aam Papad. Paper Boat — Aam Papad.
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Jun 9, 2021 — 11 min read Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Paper Boat. India is a land of diversity. This variance extends to language, culture, food, attire, and whatnot.
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PaperBoat - drinks and memories categories: Desserts, Kid Friendly, Product Review & Collaborations, Sweet Nothings / Desserts If you ask me what season do we usually get guavas (amrud/ peru)…I'd be a little lost. I am not sure! Probably that's a perk of growing up in a city like Mumbai…my home.
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Launched in 2012, Paper Boat is a branch of Hector Beverages that has created a niche market for regional Indian beverages like aam panna, rasam, kokam, etc. The brand is the brainchild of Neeraj Kakkar who after having spent nearly a decade at Coca-Cola, was bitten by the entrepreneurial bug while completing his second MBA at Wharton.Along with his friends, he founded the company, Hector.
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Jan 5, 2024 — 5 min read. Paper Boat Success Journey. In the vast ocean of the Indian beverage industry, where giants like Pepsi and Dabur hold the fort, a small paper boat has managed to not only stay afloat but also make waves. In the realm of India's beverage industry, Paper Boat stands as a unique and nostalgic phenomenon, tracing its.
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Paper Boat — A brand. A tradition. A memory — is more than a beverage. It's strong messaging evokes nostalgia in every sip. Launched in August 2013, the juice brand, owned by Hector company, has grown significantly in the past year. Their revenues went up by 71% to reach ₹118 crore and the projected revenue for this year is set at ₹200 crore.
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The essence of Paper Boat's brand communication, that of creating nostalgia around childhood memories with its local flavoured drinks, made it the talk of the town. Founded in 2013, Paper Boat is the brainchild of Neeraj Kakkar, James Nuttall, Suhas Misra and Neeraj Biyani. The beverage product offers 13 variants, inspired by immensely.
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With the name decided, the team at Elephant started working on Paper Boat's packaging. Deshpande says three key words guided the design—simple (known ingredients), goodness (health benefits) and delight (joy of drinking). The main challenge, Deshpande says, was to communicate the brand philosophy by keeping design elements to a minimum.
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Paper Boat presents Hope, the Boat 5,288,559 views 7 years ago Come, join the journey of Hope, a small, humble paper boat that carries all of our dreams and dearest aspirations over the.
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Paper Boat Drinks new film, executed in the 3D Animation format takes imagination to the next level by representing a little paper boat as a beacon of hope. In the advertisement of Paper Boat Drinks, a little paper boat represents consciousness and hope. A captain of a ship makes a little paper boat and sends it to partake its journey.
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Paper Boat, Bangalore, India. 363,255 likes · 396 talking about this · 261 were here. Why Paper Boat? We remind you of the days gone by and bring them.
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Paper Boat: Creating Drinks & Memories. Whether it is retail design strategy for GT or MT, the brand believes in telling stories about the product and recipes which have evolved over centuries. Paper Boat remains on the hunt for great design and ideas that talk to consumers. Paper Boat, recently has evolved as one of India's favourite drinks.
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197K Followers, 51 Following, 1,787 Posts - See Instagram photos and videos from Paper Boat (@paperboatdrinks)
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Amidst heavy domination from Colas of the world, Hector Beverages helmed by Neeraj Kakkar, Neeraj Biyani, Suhas Misra, and James Nuttall went on to introduce Paper Boat - a fruit pulp based beverage brand gearing to focus on the ethnic drinks segment in August 2013. Starting with two variants - aam pannaa and jaljeera the product was.